Building a loving community of purpose with Enso Rings

Enso Rebrand

Role:
Brand Strategy
Copywriting
Creative Direction

Team:
Jo Roat
Cardon Webb
Sam Peart
Anne Tsuei

Enso Rings, the silicone ring brand, partnered with us to spruce up their brand strategy to resonate with their diverse audience. From lovebirds seeking wedding bands to free spirits flaunting their style, we dove into the heart of Enso Rings. (This was one of my favorite projects to work on!)

The founders of Enso built an internal culture of love, respect, and understanding—it was our task to translate that to the outside world.

We read into fashion trends and did some social media listening to see what the current audience was saying. We got a peek into what made Enso Rings' audience find the brand – durability, style, and a splash of authenticity. By defining a solid foundation (i.e. mission, vision, values, essence) and crafting a purposeful expression, we were able to build the brand for all of the people out there that were looking for a way to show their authentic selves.

The design followed the strategy by playing with bright and pastel colors, approachable fonts, and raw (unedited) imagery.

Deliverables:

  • Strategic Definition (positioning, whitespace, marketing strategy, target audience)

  • Brand Foundations (mission, vision, values, essence, pillars)

  • Brand Expression (character, voice & tone, messaging strategy)

  • Visual Expression (vision boards, logo, colors, typography, imagery)

  • Brand Style Guide

  • Social media Strategy (messaging, calendar, image + video production)