Heading back to the start of the internet with Optiv
Role:
Brand Strategy
Creative Direction
Graphic Design
Team:
Jeanne Bacque, Deborah Baker, Melina Chastain, Rafael Encarnacion, Joel Hawkins, Mike Hill, Joel Jackson, Kaitlan Kelly, Martha LeBlanc, Matthew Watkins
Copywriting: Clarke Reader, Michael Clark, J.D. Padgett, Alicia Olson, Brittany Vajda, Brian Wrozek
Optiv, a leader in cybersecurity solutions, entrusted their creative team with a riveting task: to craft an infographic book that narrated the epic saga of cybersecurity's evolution. Our mission? To create a tome that would captivate tech aficionados and novices alike.
Our strategy was to develop a book that would serve as a reference point for everything that happened up to that point in the industry and supported The Visual Landscape of Cybersecurity, which was published the year before. Teaming up with the content team, we charted a 120-page voyage through the internet and cybersecurity. All to make complex concepts digestible and irresistible to every reader.
We then combined the talents of ten designers to develop eye-catching infographics and illustrations that honored the Optiv brand. The final result stood as a testament to Optiv's expertise and innovation in the cybersecurity realm.
