Building a loving community of purpose with Enso Rings

Rebrand (2023)

My Role:
Brand Strategist
Content & Copywriter
Creative Director

Deliverables:

  • Strategic Definition (positioning, whitespace, marketing strategy, target audience)

  • Brand Foundations (mission, vision, values, essence, pillars)

  • Brand Expression (character, voice & tone, messaging strategy)

  • Visual Expression (vision boards, logo, colors, typography, imagery)

  • Brand Style Guide

  • Social media Strategy (messaging, calendar, image + video production)

Highlights:

  • Partnered with the internal team and created a cohesive brand identity that emphasized functionality and style.

  • Boosted customer engagement in the wedding and fashion sectors by over 30% within the first quarter post-rebrand.

  • Learned the importance of tying storytelling directly into product.

Enso Rings was founded as a disruptor in the jewelry space, but their brand needed a refresh to stand out in a competitive market, and to clue their audience in on what made them the best. I led a full strategy and rebrand, including new brand foundations, visuals, messaging, and a campaign that emphasized their “why”—functional, stylish rings for real life. Post-rebrand, Enso Rings saw a measurable lift in customer loyalty and engagement.
What I learned, brands with a strong why can tackle anything! (Also, a lot of love and admiration)