Fueling a next-level nutritional experience with Rise Bar

Rebrand (2023)

My Role:
Brand Strategist
Content & Copywriter
Creative Director

Deliverables:

  • Strategic Definition (positioning, whitespace, marketing strategy, target audience)

  • Brand Foundations (mission, vision, values, essence, pillars)

  • Brand Expression (character, voice & tone, messaging strategy)

  • Visual Expression (vision boards, logo, colors, typography, imagery)

  • Consumer Packaged Goods (information hierarchy, messaging, CPG design)

  • Concept Validation (in-home user testing)

Highlights:

  • Revamped packaging hierarchy, which increased shelf appeal and boosted sales by 15%.

  • Sharpened the brand’s voice to better connect with health-conscious consumers.

  • Learned how to strategically balance aesthetics and function for retail products.

Rise Bar was already making delicious, clean-ingredient protein bars, but their brand needed to keep up with its growing audience. My team and I helped reposition the brand with refreshed packaging, sharper messaging, and a digital presence that resonated with their health-conscious, on-the-go consumers. By the time we were done, Rise Bar had a bold new identity that stood out on shelves and communicated the brand's roots.
What I learned, good branding is all about understanding the lifestyle of your audience.